RUN UNICORN RUN 2026

2nd Annual
RUN UNICORN RUN

Benefitting Main Street Eureka Springs

SEPTEMBER 20TH 2026
DOWNTOWN EUREKA SPRINGS, ARKANSAS

REGISTER TODAY
People gathered at a marathon start line under a red inflatable archway labeled 'Heartland Racing Co,' with a person in a unicorn costume near the center. The street is lined with shops and trees.

Can’t run? Not a problem! We need volunteers to get into the Unicorn spirit on Race Day! Sign Up Today!

Click to Volunteer!

🌈 What to Expect

✨ A glittering 5K, 10K and 1 Mile course through whimsical Eureka Springs

🦄 Unicorn horns, fairy wings & joyful vibes encouraged

🎉 Finish line celebration with music, snacks, and sparkle

👟 All ages, all abilities, all welcome

🎽 Race shirt + medal for every registered participant

Ready to run, walk, sparkle, and fly?
Join us for the most magical race in the Ozarks! Whether you're chasing a PR or just prancing with friends, Run Unicorn Run is your invitation to move your body, embrace joy, and be part of something truly unique.

CLICK TO REGISTER

🗓️ Date & Details

  • Race Day: Sunday, September 20, 2026

  • Start Time: 8:00 AM

  • Location: Eureka Springs, AR

💫 How to Sign Up

Register below to secure your spot. Choose your pace, bring your spirit, and get ready to run (or walk) with joy.

👉 Race Registration

🧚 Want to go further?

Join our Couch to 5K or 5K to 10K training program starting July 10th! Whether it’s your first race or your fiftieth, we’ve got you covered with community, encouragement, and just a dash of sparkle.

👉 Register for Training

❤️ More Than a Race

The Run Unicorn Run race isn’t just about running—it’s about bringing people together in joy, movement, and community. We believe in creating spaces where everyone, from seasoned runners to first-time participants, feels welcome, encouraged, and inspired. This event is designed to spark excitement, build connections, and celebrate the magic of movement.

We're also producing this race as a fundraiser to support the important work we do at Main Street Eureka Springs, a 501(c)(3) nonprofit and accredited Main Street program. Proceeds from the race will help us fund ongoing downtown infrastructure projects and launch a new microgrant program that empowers local residents to create small-scale community programming and entrepreneurship initiatives right in the heart of downtown.

By participating in this race, you're not just crossing a finish line—you’re helping build a stronger, more connected, and more vibrant Eureka Springs for everyone.

Buddy Up Couch to 5K Training

Training for the 2026 Run Unicorn Run? You don't have to do it alone. Join a free weekly group training meetup every Wednesday at 7 AM starting July 29, at the Main Street Eureka Springs (125 Spring Street) — with Running, Walk/Run, and Walking groups for every pace.

Grab your training buddy and download the full training program below. Free and open to all registered participants.

Download the Training Program

A huge shoutout to Wendy Reese Hartmann, our certified YMCA Walk Reebok instructor, who's leading our Walking group and has coached tons of folks through 10Ks, half marathons, and marathons — we are SO lucky to have her guiding us!

Want to Sponsor?

The Run Unicorn Run race isn’t just about running—it’s about bringing people together in joy, movement, and community. We believe in creating spaces where everyone, from seasoned runners to first-time participants, feels welcome, encouraged, and inspired. This is intended to be a major fundraiser for Main Street Eureka Springs to build a Community Microgrant program and fund infrastructure projects downtown. Learn More here!

Looking for more details? Download the Partner PDF

A man wearing a yellow T-shirt holding a black and white puppy in front of a colorful balloon arch at an outdoor event.
Two smiling men wearing matching black t-shirts with rainbow-colored text that reads "Unicorn Security," standing behind a table with coffee supplies. The table has signs for iced coffee and drip coffee, cups, and promotional flyers. They are outdoor
People dressed in unicorn costumes standing on a street corner near a historic brick building during a community event, with an inflatable archway and other event activities in the background.
Five people standing behind a table decorated with balloons, wearing yellow T-shirts with a unicorn logo, posing for a photo during a fun event or celebration.
A group of runners at a race start line, with some dressed in colorful costumes, including a person in a unicorn costume walking through a red inflatable archway that reads 'Heartland Racing Co.' The scene is set in a lively street with trees, shops,
Four women dressed in colorful and rainbow-themed costumes participating in a Pride event, standing together and smiling in front of a building with a street sign and an inflatable archway that reads 'Heartland Racing Co.' in an outdoor downtown sett
People participating in a colorful fun run or race, many dressed in rainbow or unicorn-themed costumes, under a red inflatable archway that reads "Heartland Racing Co." on a city street.
Young girl wearing a unicorn horn headband, smiling and running at a race event with other participants and bubbles floating in the air.
A man and a young boy holding hands as they jump over a finish line at an outdoor racing event. The event is decorated with a red inflatable arch with the words 'HEARTLAND RACING CO' on it. Other participants and spectators are visible in the backgro
A female runner crossing the finish line at a race event, passing under a red inflatable archway that reads 'Heartland Racing Co,' on a city street with brick buildings and parked cars.
A shirtless man wearing a bright orange cap, maroon shorts, sneakers, and a watch, jogging on a city street while carrying a pink plush toy and a phone in his hands.
Two women celebrating as they cross a finish line during a fun run event, one dressed as a unicorn with a rainbow tutu, and the other wearing colorful star-patterned leggings and a unicorn headband.

Our race partners

Logo for Eureka Springs, Arkansas, featuring green background with white text.

A Little More Info!

Run Unicorn Run

A One-of-a-Kind Race Through Historic Downtown Eureka Springs

Run Unicorn Run is an annual community race held in the heart of Downtown Eureka Springs, Arkansas. Whether you're an experienced runner chasing a personal record or someone looking for a fun way to spend the morning with friends and family, there's a race for you.

Participants can choose from a 10K, 5K, or the family-friendly Magic Mile, all set against the backdrop of Eureka Springs' historic streets, Victorian architecture, public art, and vibrant downtown district.

But Run Unicorn Run is more than a race.

Every registration helps support community improvement projects and local microgrants that strengthen Eureka Springs. When you register, you're helping invest in the place we call home while enjoying one of the most unique running events in Arkansas.

Race Options

10K

Challenge yourself with a scenic course through the hills and historic neighborhoods of Eureka Springs. Perfect for runners looking for a memorable race experience in the Ozarks.

5K

A fun and accessible race for runners and walkers of all abilities. Enjoy the energy of race day while exploring one of Arkansas' most distinctive downtowns.

Magic Mile

Designed for families, children, beginners, and anyone who wants to be part of the celebration. The Magic Mile is all about fun, community, and embracing your inner unicorn.

Why Run Unicorn Run?

  • Experience a unique race in historic Downtown Eureka Springs

  • Support community microgrants and local improvement projects

  • Enjoy a welcoming atmosphere for runners and walkers

  • Explore one of Arkansas' most beloved destinations

  • Celebrate community, creativity, and connection

Visit Eureka Springs

Make a weekend of it. Eureka Springs is known for its historic architecture, local shops, restaurants, natural springs, arts community, and outdoor recreation. Run Unicorn Run is the perfect excuse to discover everything our mountain town has to offer.

Join us this September and help make a difference—one mile at a time.

Register